I started out in fashion, working across design and product development for premium and luxury brands. I later moved into digital media, completing my MSc at Trinity College Dublin, where I began exploring design through a more digital and interactive lens. Along the way, working in luxury retail gave me another perspective, understanding how people connect with products, stories, and visual communication. Today, I bring those experiences into visual design, with a strong focus on colour, composition, detail, motion and digital experiences.